Gustavo Adrián Cerati was born in 1959, in Buenos Aires (Argentina). He is considered one of the most prolific artists of the Argentinian musical scene, with a career beginning way back in 1983.
His early guitar lessons quickly paid off when he met his fellow band-members Zeta Bosio and Charly Alberti, to give shape to what was soon to become the main Spanish-speaking band in the Americas: Soda Stereo, a trio with Cerati being the leading voice and also playing guitars.
It was 1985 when Soda Stereo jumped into the spotlight in Argentina, to later start their successful career abroad.
Their songs, a mix of pop-rock with elegant lyrics and a funky vibe, reached the top of the charts all over Latin America, achieving a continental success that has not been paired ever since. With a top-notch sense of aesthetics, they performed all over the continent, from intimate sessions in underground pubs to carefully-staged massive concerts in open-air stadiums.
Soda Stereo was signed to CBS in 1983. They published their first album, "Soda Stereo", in 1984, soon followed by the hugely successful "Nada Personal" (1985). With "Signos" (1986), they started touring the main Latin American cities, paving the way for a continental Sodamania, as the devotion that this band generated in hundreds of thousands of fans all over the region has been named. This phenomenon opened the market for Argentinian music, arguably the most influential from of "local" rock in Latin American from those days onwards.
Later came "Ruido Blanco" (1987), and "Doble Vida" (1988), the album that confirmed the role of Soda Stereo as an international band, with all-time hits such as "Lo que sangra" and "En la ciudad de la furia". "Canción Animal" (1990), in turn, opened the doors of the Spanish market playing in cities like Sevilla, Madrid, Barcelona, y Valencia. The group would close the year with a historical free concert in downtown Buenos Aires, for a crowd of more than 250,000 people.
"Dynamo" was published in 1992, and presented during the sixth Latin American tour of the band. Three years afterwards, the group was to publish what would become their last studio album, to then go on tour to the US in 1996.
In mid 1997, the band officially announced their break-up. They toured Latin American together for the last time, performing in Mexico, Venezuela and Chile; the journey ended with an official goodbye concert at the main football stadium in Buenos Aires, with an audience of 80,000 people.
In 1992, in parallel to the activities of the band, Gustavo Cerati published an album with renowned Argentine musician Daniel Melero. Later on, an album called "Amor Amarillo" (1993) is considered the first solo undertaking of the man that was still Soda Stereo’s leader.
In 1999, Cerati gave birth to one of the most long-awaited albums since the split of the band: "Bocanada", thus officially kicking off his solo career. This album brought a distinctive sound to the Argentinian scene in the late nineties, and laid the ground for what was yet to come: new electronic experiments, performances with symphonic orchestras, and top-notch guest musicians.
"Bocanada" harvested praise reviews among the press and the audience, both locally and internationally; the response to the shows of the Latin American tour in Mexico, Chile, El Salvador, Panama and Venezuela was frantic, and the journey included countries that Cerati had never been to before.
By the end of the year, Cerati was named "Best Solo Artist" and "Bocanada" was distinguished with the title of "Best Album" of 1999, in a renowned poll organised by specialized media in the region. His career also won him the award of "Artist of the Decade" in Argentina.
During the next two years, Cerati worked on the soundtracks of various films, and was nominated to the Latin Grammys for his album "+ Bien" (in the category of "Best instrumental pop work"). He also embarked on a Latin American tour to present his work "11 Episodios sinfónicos", premiered in the renowned Colón Theatre in Buenos Aires and performed to audiences of many thousands in Mexico and Venezuela, among other places.
His next album as a solo artist was "Siempre es Hoy" (2002) (published in Latin America and the United States simultaneously), bringing together various renewed influences, drawing from pop to hip hop, electronica and rock.
In 2005, Cerati and his refined band of musicians started working on "Ahí Vamos", the album that was published in April 2006 and brings him to London for the first time. This album was certified with a Platinum award on the same day it was published, after selling over 50,000 copies in 24 hours.
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